The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era. Shortly after its inception, TAG Heuer introduced the Mikrograph – a mechanical chronograph five times more accurate than any other – and became the official timekeeper for the most famous sports competitions. TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship since its creation.